Alpaca Business Plan Part 5 - Business Products & Services

The business products and services section is where you talk about what you are going to sell. First identify what your products and services are going to be. This may be repeated in the section on marketing, but it is a different slant than what we are focusing on here. Are you in the business to sell and promote fiber boys, fiber products, raw fiber, breeding females, herdsire services, or future herdsires? Huacayas or Suris?

Tell about your criteria for each one. What do you consider a herdsire? What would you consider to be prime blanket? Not all blankets are created equal, the 17 micron fleece will bring more per pound than the 35 micron fleece. What are your standards for an acceptable X?

Address anything unique about your services or products. Think of the people who raise organic vegetables, they detail what is unique about their product and show how it fits into a healthy lifestle.

The following is what I put down as my business products and services:

HomeSpun Alpacas will sell huacaya alpacas for the breeding market. We will also sell fiber and products made from their fiber such as yarn and blankets. We will focus on black.

Our fiber goals for fineness are detailed in the long term goal section.

Breeding Females
Breeding females should be the ones with fine crimpy fiber and correct conformation. They have easy births and plenty of milk. Their crias are healthy and strong.

Breeding Males
The breeding male alpacas also have the fine crimpy fiber and correct conformation. They produce crias that are consistently better than the dam and themselves. They come from a line of alpacas that produce healthy crias. Their fiber stays fine even with the onset of breeding and age.

Fiber Products
The fiber that the alpacas produce is warmer than sheep wool and generally considered stronger. It has been marketed as rivaling cashmere, and the truly fine fleeces do with a micron under 20. There is a wide range of fiber produced by an alpaca. The blanket is the prime and the most marketable. The neck is second. The leg and belly are thirds. Each of these kinds of fibers has their use in the market place.

• Prime The prime fiber is used for blankets, sweaters, scarves and hats. It is soft and able to be worn next to the skin.
• Seconds This fiber is used for socks and things that are not worn next to the skin. It is also used as felt.
• Thirds Thirds are used for rugs, insulation, and as weed barrier.