Alpaca Business Plan Part 4 - Goals

Short term goals are goals you want to achieve in a short period of time. I usually choose a year for this, but choose a time period that makes sense to you and your business.

What are you going to do this year to bring your alpaca business forward? Outside breedings, buy a herdsire, sell females or fiber boys, make business agreements with others for trading are just a few ideas. What do you need or want to avoid?

What do you want to achieve with your alpacas? Lower micron, higher shear weight, easy births, milk production, crimp style, color are examples. Also include things you would like to get rid of.

What marketing are you planning? Will it help you achieve your goals? Is marketing one of your goals? What do you want marketing to do for you?

What profits would you like to see? How might you go about producing a profit?

Brainstorm and see what comes up. Don't worry about reality just yet. Dream.

Goals are your destination, worry about getting there after you figure out where you want to go!

Now take all of your great ideas and write them up in a couple of paragraphs. It can help to make concrete, active statements like "We are selling three alpacas in 2010" rather than "We plan to sell three alpacas next year."

Long term goals just take that information a bit farther. Think 5 or 10 years down the line.

What would you like to see then?

What steps do you need to take to get there? What do you need to focus on?

HomeSpun Alpacas Short Term Goals

The initial business focus will be on quality (fleece and conformation) tame, halter trained alpacas. During the first two to three years, we will strive to improve the herd’s fiber.

During this time, we will also be breeding for black. To complement this objective, we will search out the most appropriate black herdsires to breed to our black females. We will also use finely fleeced and crimpy alpacas to bring down the micron and compliment the crimp in our brown females. They will be bred to the most appropriate male, regardless of color.

We will use males that dramatically improve upon the female’s crimp and decrease any guardhair.

Long Term Goals

It is the intent of the owners of HomeSpun Alpacas to build a fiber business selling yarn and products made from our own alpacas as well as building the herd of females to around 10 head.

Our breeding goals are:

• Soundness of body and limb
• Uniformity of fineness and extension of blanket fiber throughout the brisket, shoulder,
• hip, head, neck, and leg.
• Lack of medulation (low percentage over 30 microns)
• Luster or brightness
• Staple length (minimum of 3 inches a year, preferably 4 to 6 inches)
• Volume (the more finer fiber the better)
• Crimp
• Easy births and plentiful milk supply
  
• Good mothers (females)
• Settles females quickly (males)
• Mellow temperament

The fiber goals for micron counts are as follows:

Age Micron
Up to 12 months 16
1 - 2 years 18
2 - 3 years 20
3 - 4 years 21
4 - 6 years 22
6 - 8 years 23
8 - 14 years 26

To achieve our goals we need to:

• Make smart breeding decisions to produce the high quality fiber that is most marketable.
• The males chosen for breeding will have cria on the ground that are an improvement over either parent. The conformation will be correct and the crias will have the same correct conformation and be healthy.
• For the strong fiber, we will find a salable product to produce. Rugs, felt pads, and teddy bears are one of the options on the table as are quilt batts.
• Raise the herd numbers to be able to produce a quantity of fiber that can be made into enough product to not only support the alpacas, but make a profit.
• Refine a product line that will sell on the high end market. Currently focus is on yarn kits, blankets, shawls, and vests.

This focus will allow us to make a profit out of our poorest quality fiber as well as the high quality fiber ensuring there is no waste.