Tuesday, October 20, 2009

Alpaca Business Plan, Part 9 Executive Summary and other parts

The executive summary is quite easy now that you have finished the document. Keep the summary to a page. It is okay to go over and it is okay to just have one paragraph. What is important is to include the important bits. Let the person who is reading it know that you have done your homework, but don't give them minutiae. This is where the elevator speech comes into play. If you can tell the person what you are doing, why you are doing it, and how you will succeed in the time you have on an elevator, then you have done a great job.

Now add a table of contents. Most word processors will do this for you.

If you have a very long document, add an index in the back. Most word processors will help you with this.

The final piece is the cover page. This can be as elaborate or as simple as you wish. I put a picture of a cria, my logo, my name, address, phone number and the date of completion.

If there is a item that you think is important and I have not covered it, please add it to your business plan. I have tried to give you the framework on which to start. Good luck and I hope this helped.

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